Scent memories are the muses behind our new fragrances for Spring/Summer this year, including the sultry White Velvet. A glamorous blend of velvety white flowers and rich sandalwood, White Velvet is inspired by the favourite perfume of our Customer Operations Advisor Salvina’s best friend – a scent that is entwined with all her happy memories of their friendship.
Like the inspiration behind White Velvet, many of us have a ‘signature’ scent which plays an important role in shaping other people’s recollections of us, especially as small sniff of a familiar fragrance can bring back a rush of memories. But despite the popularity of the signature perfume, not many of us apply the same idea to our homes. A signature home fragrance can be just as powerful in influencing memory and in cultivating a desired mood in your home. When picking a signature perfume we often gravitate towards the aspirational, choosing a scent that represents who we want to be and how we want others to see us and home fragrance is no different. A signature home scent should encompass your aspirations for your home whether that’s a cosy warming scent to evoke a hygge-esque, comforting ambience or an airy, fresh fragrance to accompany modern, minimalist décor.
Create your signature home fragrance by building layers of fragrance throughout the home. Reed Diffusers will create a long-lasting layer of subtly enhancing background fragrance ideal for rooms you spend less time in like the hallway or the bathroom. If you have a large space to fragrance or need a quick and powerful fragrance boost before guests arrive, a Fragrance Lamp’s effective scenting is the way to go. Finally, Scented Candles will create an enjoyable scent and a comfortable atmosphere that’s best suited for rooms you tend to relax in like the lounge or bedroom. For the same reasons Scented Candles are great for small, intimate gatherings, adding a memorable scent and a glowing, friendly ambiance.
2017 was an exciting year for the Ashleigh & Burwood team; we continued to bring you unique, creative scents and home fragrance and achieved some wonderful things along the way. This weekend as we present a selection of products from our new season collection for the first time at Top Drawer, we look back at some of our highlights from the last year plus what we’re looking forward to in the months to come.
Best of 2017
A New Look
One of our biggest undertakings of 2017 was the launch of a redesigned new look for our heritage collection of Fragrance Lamps, Fragrance Oils and Incense and The Scented Home collection of Reed Diffusers. After months of planning, we were very proud of our makeover, which included a new monogram and logo. We were thrilled with the positive reaction the new chevron designs received and think the start of 2018 has us looking better than ever!
Continue reading “Goodbye 2017, Hello 2018”
Epic rises in the sales of rosemary have been reported recently as exam-bound student turned to the brain-boosting powers of its scent for studying. But what other scents can energize your mind?
Lemon: The scent of lemon essential oil is perfect for soothing away exam stress and helping to clear your mind by reducing negative emotions. For students struggling to focus, its invigorating fragrance is also reported to improve concentration.
Thyme: Much like lemon, thyme is also a great stress reliever. The scent of this handy little herb will decrease your worries, allowing your mind to focus on more important things.
Grapefruit: Grapefruit helps fight against fatigue and boost your energy levels which can be a huge help to tired students bored by tedious revision or exhausted by long nights studying.
Black Pepper: Black pepper can give your memory a boost as it is known to help stimulate chemical pathways in the brain.
If you or someone you know needs a little extra brain power, lemon, thyme and rosemary are the main ingredients in our Focus My Mind essential oil blend, while Grapefruit and Black Pepper can be found in our Energise Me oil.
Spring Equinox at the start of this week means spring has officially begun and the days lengthen, the sun begins peeking out from behind the clouds and the first flower buds poke their heads out of the earth. This transition of the seasons also brings about a change in our homes as we seek to refresh them after the hibernation of the cosy winter season. While it may be a little early for a true spring clean, a simple way to brighten the home is by swapping warming, winter scents to fresher fragrances for the spring.
Below are our top choices for adding the scent of spring to your home:
Soft Cotton: The perfect soothingly fresh scent for the transition between winter cosiness and brighter spring weather.
The Scented Home Soft Cotton Reed Diffuser – £14.50
Garden Mint: Spring is all about the re-emergence of nature after winter hibernation. Bring the outside in with this sweet, minty scent from our Country Garden collection, ideal for embracing the green trend in your home.
Garden Mint 250ml Lamp Fragrance – £6.95 & Peacock Feather Fragrance Lamp – £28.95
Wild Meadow: Inspired by the English countryside, Wild Meadow is a gloriously fresh floral accord that will evoke the lively nature of spring in your home.
Wild Meadow 500ml Lamp Fragrance – £12.50
Lavender: Our take on this classic scent incorporates peppermint and citrus notes for a fresh kick. Light up one of our Lavender Scented Candles in the evening to create an air of cleansing relaxation.
Lavender Limited Edition Scented Candle – £17.95
What scents do you use to refresh your home for spring?
According to Pantone’s Colour of the Year, green is the shade that will define 2017. Explaining their choice of colour, Pantone suggested that green reflects our growing desire for revitalisation in the face of a tumultuous 2016 and an effort to reconnect with the natural world as we become more dissatisfied with modern life. Green signifies freshness, growth and natural beauty, all things that we are yearning to bring into our homes in 2017.
The desire for connection with the simple, restorative beauty of the natural world is one we’ve embraced with our Country Garden theme for Spring/Summer 2017. The season’s story draws upon our English roots, taking inspiration from the sunny scents of a traditional English country garden in full bloom.
Green plays an important part in the theme, both in the collection’s visual inspiration and look and in the choice of fresher, more natural scents influenced by fragrant herbs and green foliage. This turn towards green fragrances is exemplified by one of the key scents for SS17, Garden Mint, a sunny fragrance evoking freshly-picked mint leaves. Alongside Garden Mint is a new Herb Garden Lamp Fragrance inspired by the fresh thyme and verbena scents of an English greenhouse. Even classic floral scents in the SS17 collection, like the new Tea Rose fragrance have been given an earthy twist with subtle green notes.
The lively freshness of green is also picked out in the colours of the new collection, from the resplendent tropical greens of the new Peacock Feather Fragrance Lamp (£28.95), to the cool mint shade peeking out from the Garden Mint Scented Candle (£17.95) and the soft pastel leaves decorating the Olive Branch Lamp Gift Set (£37.95).
Are you looking to bring some green into your home in 2017?
Welcome to our Country Garden! For our Spring Collection we wanted to paint a picture of stolen moments of relaxation in dappled sunlight within a pretty cottage garden. The English heritage of Ashleigh & Burwood is important to us, so we aimed to create fragrances that reflected the timeless image of an English sunny day in the garden. As Anna our Product Development Manager explains, ‘Every element from fragrances, colours and styling has been crafted and selected to build the picture of a traditional English garden’.
We’re lucky that many of these traditional gardens are still thriving in our local landscape of Surrey. In fact, the photographs of the new collection were taken quite literally in our own back garden at the home of one of the Ashleigh & Burwood team.
At the heart of the collection are classic English garden florals of Peony, Tea Rose and Lavender, elevated into fresh, modern scents. Tempering the florals are green garden favourites such as Garden Mint, Wild Meadow and Herb Garden.
Follow the link below to explore the scents of the Country Garden and find your favourite.
The New Year is the traditional time for us to set about revitalising our lives – engaging in a little post-Christmas pre-Spring cleaning, detoxing after a season of indulgence and resolving to make changes for the year ahead.
This is a time we often spend identifying the negatives in our lives and resolving to do better in those areas. However, it’s important to remember that self-improvement should be balanced with self-care. The changes we make in the New Year shouldn’t just focus on reducing our clutter or our waistlines, but on shrinking our stress-levels too.
Aromatherapy is an excellent, easy means of introducing a calming influence into your routine. A practice dating far back into our history, aromatherapy uses the therapeutic powers of fragrance to promote wellbeing and stimulate the senses. Drawing its power from natural essential oils, depending on the fragrances in each blend aromatherapy can be used to improve relaxation, concentration or mood.
With an amora Scent Hub, it’s easy to enjoy aromatherapy at home, when it best suits you. Combining technology with pure and natural essential oils, Scent Hubs provide an aromatherapy experience adapted to a busy modern lifestyle.