Behind the designs of the Artistry Collection

The delicate illustrations adorning the Artistry Collection reflect the creativity and fragrance design at the heart of the collection. Designer Philippa Steele tells us about the inspirations and techniques used to create the unique, hand-illustrated designs.

What’s your history with Ashleigh & Burwood?

I’ve been working at Ashleigh & Burwood since 2014, starting out as a Junior Designer, straight from university. My time at the company has allowed me to practice many aspects of design and I now work as a Designer within the New Product Development Team. 

What were the inspirations behind the artwork for the Artistry Collection?

The inspiration behind each artwork is always the fragrance itself. The product development team brainstormed and we all came up with the original concept together. We wanted to keep some photographic element to the design, but combine it with a more personable and trend-led illustrative touch.

What feel did you want to bring to the collection with the artwork?

We wanted to have a kind of playful colourfulness to make it eye-catching, but also give it a grown up, sophisticated and unique style. I think that the different layers and textures of the design appeal to the senses, evoking the sense of smell as much as a visual representation can.

How did you create the artwork?

They were created using pencils and the computer. It’s hand drawn outline sketches combined with photography and splashes of watercolour. It’s quite a unique combination.

Had you any experience with this style of design beforehand?

I’ve always loved art and have been drawing and sketching my whole life. But combining the sketches with photography this way is something I have never done or really seen the process of it being done before, so it was a very interesting and fun challenge.

Do you have a favourite and why?

That’s like making me choose a favourite child! I love them all equally!

Have you discovered the secret?

Unlock the secret to a cleaner, fresher and more fragrant home…

Click below to watch how to use one of our incredible, purifying Fragrance Lamps.

This week buy any small Mosaic Fragrance Lamp and we’ll give you a bottle of our bestselling Moroccan Spice fragrance for free – perfect for Fragrance Lamp newcomers.

Get your Fragrance Lamp

Introducing our new look!

We’ll be celebrating 25 years next year and we want to ring in our big birthday still looking our best. The Ashleigh & Burwood team have been hard at work behind the scenes redesigning everything from our logo to our labels and our gift boxes.

We’ve kept our black and gold colour scheme while adding touches of modern luxury to make sure our look on the outside matches the beautiful, high-quality fragrances found inside.

You’ll see new look products will be rolling out online and in stores soon.

We’d love to know what you think of our new appearance, so leave us a comment below!

Behind the scenes of our Yorkshire mini-break!

We’ve spent this weekend in Harrogate, North Yorkshire at the annual Home & Gift trade fair. These trade shows give us the opportunity to meet and chat with the lovely people who stock our products all over the country and show them the new things we have planned for the upcoming months. This year was a particularly exciting show for us as it was the first time we had displayed the redesigned logo we created with the help of a calligrapher, which you can see for yourselves on our website and social media.

More exciting unveilings came in the form of Artistry Collection and Wild Things, our two completely new collections that will be hitting shops and our website in mid-August. Inspired by the art of fragrance and adventures amongst vibrant flora and fauna respectively, these are some of our most ambitious collections yet and ones of which we are hugely proud. We were thrilled with the enthusiastic response for the new products from visitors to our stand, hopefully you will feel the same way once they launch!

 

Can fragrance help you learn?

Epic rises in the sales of rosemary have been reported recently as exam-bound student turned to the brain-boosting powers of its scent for studying. But what other scents can energize your mind?

Lemon: The scent of lemon essential oil is perfect for soothing away exam stress and helping to clear your mind by reducing negative emotions. For students struggling to focus, its invigorating fragrance is also reported to improve concentration.

Thyme: Much like lemon, thyme is also a great stress reliever. The scent of this handy little herb will decrease your worries, allowing your mind to focus on more important things.

Grapefruit: Grapefruit helps fight against fatigue and boost your energy levels which can be a huge help to tired students bored by tedious revision or exhausted by long nights studying.

Black Pepper: Black pepper can give your memory a boost as it is known to help stimulate chemical pathways in the brain.

 

If you or someone you know needs a little extra brain power, lemon, thyme and rosemary are the main ingredients in our Focus My Mind essential oil blend, while Grapefruit and Black Pepper can be found in our Energise Me oil.

Room by Room Fragrancing Guide

You probably don’t have the same colour walls in every room, or the same furniture in your bathroom and your living room, so it follows that using one fragrance throughout your home may not be the best approach. Much like with the décor in your home, taking the function of each room into account is helpful when picking home fragrance. You don’t use your kitchen and your bedroom for the same purpose, so the same fragrance won’t necessarily work in both.

Here are some of our tips and tricks for picking a beautiful fragrance to compliment every room, but keep in mind that there are no real rules when it comes to home fragrance!

Bathroom

Let’s start with the room where most of us begin our day. The bathroom is a place for cleaning and preparing yourself for the day ahead, so a fresh, revitalising scent like Pink Grapefruit or Sea Spray is a great accompaniment. Most of us won’t be spending a lot of time in the bathroom, so opt for the fuss-free but long lasting fragrance of Reed Diffusers.

Kitchen

Ideally you shouldn’t have a super strong fragrance in the kitchen as fragrance can often influence our sense of taste. You may only want to fragrance the room after cooking, in which case a Fragrance Lamp will help eliminate any unwanted food odours. On the other hand if you do want continuous fragrance in the background, a Reed Diffuser with only a few reeds to reduce the scent will add a little extra fragrance without becoming distracting.

For your fragrance choice, seek scents similar to the ‘natural’ smells of the kitchen like Herb Garden or fruity Watermelon & Cucumber.

Living Room

The living room is often the main entertaining space in the home as well as a room in which plenty of your time is spent, pick a fragrance that matches your tastes and personality to tailor the space to you. To create ambience and mood it’s also a good idea to vary fragrances throughout the seasons, such as green florals for spring and spicy and warming scents in the winter.

A Fragrance Lamp will keep your living room fresh from pet smells or smoke and deliver impressive fragrance for entertaining, while Scented Candles help create a cosy atmosphere during evenings in.

Bedroom

Your bedroom is, most importantly, the place when you sleep, so steer clear of scents you find very invigorating. In the evening you can also use fragrance to enhance your sleep. Lavender aids relaxation and sleep so a few drops of Bedtime essential oil with lavender and sage in a Scent Hub can help you relax before bedtime.

Fragrance for spring events

As sunny weather starts to shine through the clouds, we begin spending a lot more time outdoors relaxing and enjoying the sunshine. With the sun comes a season of outside events, from garden parties and barbecues to outdoor weddings. Little details can that have an impressive effect on the atmosphere of any event and fragrance is hugely useful in creating the perfect ambience.

Scent is big part of memory, so fragrance can help to craft special memories of whatever you’re celebrating. Scent can also enhance a party’s theme, like pairing a beachy-inspired theme with a fresh, coastal scent like Sea Breeze or replicating a floral motif in a wedding bouquet or decorations in fragrance.

With their detailed, decorative design, Fragrance Lamps are a beautiful means of scenting events. Their incredible fragrance release makes them ideal for use in large venues. There are always plenty of things to worry about planning an event, but Fragrance Lamps are flameless and provide long-lasting scent for a stress-free fragrance solution.

With a large collection of Fragrance Lamp designs to see, you’re sure to find one to fit your event.

The ideal marriage of beauty and fragrance, decorative vases are paired with exquisite scents to create a simple, subtle ambience. Reed Diffusers are perfect for creating gorgeous (s)centerpieces or placing throughout an area to add extra touches of fragrance and decoration.

For an extra sparkle, look for decorative Mosaic and Ceramic Reed Diffusers, while The Scented Home Reed Diffusers give the same beautiful fragrance in simpler bottle.

Sprinkle a little touch of subtle fragrance through an event by adding a few drops of Fragrance Oils to bowls of potpourri. You can use these oils by themselves or create your own bespoke scent cocktail by mixing a few together to find the perfect fragrance for your event.

See what you could mix up with our Fragrance Oils.