The Art of Home Fragrance

It’s National Fragrance Week this week, a yearly event that focuses on increasing awareness of the fragrance industry and the role fragrance plays in each of our lives, so we’re taking you behind-the-scenes of Ashleigh & Burwood to see how we craft our fragrances from concept to completion.

Striking the right mood(board)

When our New Product Development Team begins work on the products for a new season, the first step is always to bring together their inspirations and ideas for what they want to create and the mood they want to evoke with the new fragrances and designs. The team draws their inspiration from many sources, including their own interests, experiences on trips abroad, and trend reports that help give the team an idea of what elements will resonate with customers. As part of this process, the New Product Development Team creates a physical moodboard on which they pin together their inspiration for the new season, as well as ideas for colour, texture and design.

The smell of success

With home fragrance, there’s always two sides to a product – what it’s going to look like and what it’s going to smell like. To create our fragrances we work in collaboration with UK-based perfumers to brainstorm and develop new fragrances for the season. The fragrances are then sampled, tested and approved by our New Product Development Team. When choosing new fragrances the team isn’t just looking for something that smells great, but also a fragrance that evokes the right mood for the season and which brings something new to our existing portfolio of scents.

Grand designs

Over on the visual side, our in-house team of graphic designers is hard at work designing the new products and their packaging. The designers create any artwork that will be featured on the products or packaging, like our vibrant Wild Things designs or the Artistry Collection watercolour illustrations, as well as the blueprints for the packaging itself. After creating initial artwork, they feed back to Anna, the New Product Development Manager, and the rest of the team where they can discuss any changes that need to be made to designs. Once the digital designs have been reworked to perfection, prototypes are produced to give an idea of what the final product will look like and these are once again reviewed by the team until the designs are finalised.

Testing… testing…

Testing is a hugely important part of crafting our products. It’s at this stage that we make sure our products are fit to perform as they’re intended, and that they do so to the best possible standard – once we’re satisfied by the results of our tests, the products are ready to go into production.

Because we offer a wide range of fragrance solutions, fragrances are formulated into Scented Candles, Reed Diffusers and Lamp Fragrances and we have to ensure that every fragrance works perfectly in each of these mediums. If there are any problems with their performance then the product is reformulated by our Quality Assurance Technician, Alison, and tested again.

To make sure our fragrances will perform well in every home we test them in a number of different environments, making sure the scent throw is not affected by cold temperatures or the size of a room. As well as testing everything at A&B HQ, we also send home products with our staff for them to report back on so we can see how they perform in a real home environment. The team is happy to help out and there’s always a rush to try the newest scents!

Why You Need a Signature Home Fragrance

Scent memories are the muses behind our new fragrances for Spring/Summer this year, including the sultry White Velvet. A glamorous blend of velvety white flowers and rich sandalwood, White Velvet is inspired by the favourite perfume of our Customer Operations Advisor Salvina’s best friend – a scent that is entwined with all her happy memories of their friendship.

Like the inspiration behind White Velvet, many of us have a ‘signature’ scent which plays an important role in shaping other people’s recollections of us, especially as small sniff of a familiar fragrance can bring back a rush of memories. But despite the popularity of the signature perfume, not many of us apply the same idea to our homes.  A signature home fragrance can be just as powerful in influencing memory and in cultivating a desired mood in your home. When picking a signature perfume we often gravitate towards the aspirational, choosing a scent that represents who we want to be and how we want others to see us and home fragrance is no different. A signature home scent should encompass your aspirations for your home whether that’s a cosy warming scent to evoke a hygge-esque, comforting ambience or an airy, fresh fragrance to accompany modern, minimalist décor.

Create your signature home fragrance by building layers of fragrance throughout the home. Reed Diffusers will create a long-lasting layer of subtly enhancing background fragrance ideal for rooms you spend less time in like the hallway or the bathroom. If you have a large space to fragrance or need a quick and powerful fragrance boost before guests arrive, a Fragrance Lamp’s effective scenting is the way to go. Finally, Scented Candles will create an enjoyable scent and a comfortable atmosphere that’s best suited for rooms you tend to relax in like the lounge or bedroom. For the same reasons Scented Candles are great for small, intimate gatherings, adding a memorable scent and a glowing, friendly ambiance.

Mother’s Day Gift Guide

Mother’s Day is this Sunday 11th March. If you’re still searching for the perfect gift for Mum, take a look at our choices for the best way to say ‘thanks for being you’…

Wild Things Scented Candle or Reed Diffuser in I Zee You Baby – both £38

Fun, funky and bursting with bright colours and rich fragrance, Wild Things are a wonderful gift for animal lover or fan of vibrant design. This quirky floral zebra design is paired with the beautiful scent of spring peonies for a fragrant bouquet Mum will love. Choose a Scented Candle for a warm and indulgent ambience or a Reed Diffuser for luxurious, long-lasting scent.

Artistry Collection Decorative Diffuser in Pear Blossom – £30

Decorative Diffusers are a stylish and simple way to bring lasting fragrance into the home and lift the mood. This new gift set combines the fresh floral scent of pear and honeysuckle with a sleek glazed ceramic vessel in soft grey.


Fragrance Lamp Gift Set in Fairy Ball & Fresh Linen – £37.95, or 2 for £60 on selected Fragrance Lamp Gift Sets this week.

Our popular Fragrance Lamps release incredible fragrance while also working to cleanse the air of bacteria and odours – perfect for the wellbeing conscious who also love to pamper themselves with great fragrance. This set brings together the wonderfully airy, bestselling scent of Fresh Linen with the iridescent shades of Fairy Ball’s shimmering handcrafted mosaic.

Artistry Collection Scented Candles – £18.00 each, or 2 for £30 this week.

Candles are a firm favourite for gifting and it’s no wonder with their warm, flickering light creating a beautifully cosy atmosphere in the home. The Artistry Collection has a wonderful selection of scents, from classic florals to sweet gourmands, so whatever your mum’s tastes you can find a candle she’ll love.

The Scented Home Reed Diffusers – £12.00 each, or 2 for £20 this week.

If your mum’s not used to fragrancing her home, Reed Diffusers are an ideal entry point into the world of home fragrance, creating a beautiful background scent that elevates the home. We’d suggest one of our new scents, Mango & Nectarine, Summer Rain or White Velvet, as the perfect complement to the season.

Zebras and #Zelfies at Spring Fair 2018

Just in time for the launch of our three new Wild Things next week, we’re sharing with you a few snaps from earlier this month when the Ashleigh & Burwood Team headed up to Birmingham’s NEC with a surprise guest in tow!

Our V.I.Z. – Very Important Zebra – at Spring Fair

We were there for Spring Fair 2018, where we exhibited our new products for 2018 to trade stockists and the press and our new zebra friend spent the day posing for the cameras to promote the new I Zee You Baby Wild Things design.

#Zelfies from the A&B Team

Thanks to everyone who visited us at the Fair and took a ‘zelfie’ with our stripy pal!

You’ll be able to get your hooves on Wild Things’ I Zee You Baby Luxury Scented Candles, Reed Diffusers and Refills next week!

Our top picks of fabulous fragranced gifts for Valentine’s Day

We love gifting here at Ashleigh & Burwood, especially when it involves something as personal and timeless as fragrance. Fragrance is intrinsically linked to our memories and the perfect fragranced gift stays with the recipient for years, the scent always reminding them of a treasured moment.

With just under a week to go, here are our choices for beautifully scented gifts to share with your loved one on Valentine’s Day.

Best Scented Candle: Peony Blush Candle – £18.00

The warm glow of candlelight is well-known for its romantic ambience while flowers are a go-to Valentine’s classic, so a floral scented candle is a sweet nod to the traditions of the holiday. Blossoming peonies like those found in this fragrance from our Artistry Collection are a popular fragrance trend and a beautiful, modern alternative to the rose.


Best Gift Set: Rose Bud Fragrance Lamp Gift Set – £37.95

This glittering hand-crafted Fragrance Lamp, decorated with a mosaic of dusky crimson and romantic rose glass, would be a fantastic gift for any lover of sparkle and shine. Beautiful and with the power of impressive fragrance, this iridescent Lamp is paired with the airy, nostalgic scent of Fresh Linen.


Best Floral Fragrance: Tea Rose Diffuser – £12.00

The classic symbol of romance is given a fresh twist in this reed diffuser from The Scented Home. The velvety scent of rose is blended with lily, narcissus and geranium to create a soft, romantic scent perfect for showing your affection on Valentine’s Day.


Best Wild Card: Pinemingos Candle – £38.00

No red roses or love hearts here, but this Wild Things Pinemingos candle is a great choice  for any wildlife lover or fan of quirky, exotic design. Featuring a super-trendy collage of funky flamingos and tropical pineapples topped with a gleaming old lid, the scent of coconut and lychee conjures up a beautiful island getaway.



Goodbye 2017, Hello 2018

2017 was an exciting year for the Ashleigh & Burwood team; we continued to bring you unique, creative scents and home fragrance and achieved some wonderful things along the way. This weekend as we present a selection of products from our new season collection for the first time at Top Drawer, we look back at some of our highlights from the last year plus what we’re looking forward to in the months to come.

Best of 2017

A New Look

One of our biggest undertakings of 2017 was the launch of a redesigned new look for our heritage collection of Fragrance Lamps, Fragrance Oils and Incense and The Scented Home collection of Reed Diffusers. After months of planning, we were very proud of our makeover, which included a new monogram and logo. We were thrilled with the positive reaction the new chevron designs received and think the start of 2018 has us looking better than ever!

Continue reading “Goodbye 2017, Hello 2018”

New Year, New you? See how fragrance can help you keep your resolutions.

While, most of us start the New Year with a firm resolve to make positive changes, as the days go by it gets harder and harder to keep up with our good intentions and put off our bad habits. Fragrance has long been used in aromatherapy to influence mood and create a positive mind-set, whether your resolution is taking time to de-stress, getting a better night’s sleep or giving up smoking, therapeutic Essential Oils can help you on your way. With a 20% saving on our Essential Oil Lamp Fragrances when you spend over £30, see which Essential Oils could help you in achieving your goals.

I want to… relax

The Christmas period can be filled with all kinds of stressors, from present shopping, to awkward family reunions to cooking the perfect dinner on the big day. If your resolution for the New Year is to fight off stress and take more time to relax and focus on your wellbeing, try our Relaxation blend. A floral scent combining soft geranium, calming lavender and clary sage to encourage a soothed and relaxed mood.

Relaxation – £12.50

I want to… quit smoking

Quitting smoking is great for your health and your wallet so it’s no wonder this is one of the most popular New Year’s resolutions. Unfortunately there’s no magic scent to remove the cravings for cigarettes, but our Anti-Tobacco blend is designed to ease your temptations by banishing the lingering scent of smoke from the home, leaving behind a fresh scent of juniper, cedarwood and pine.

Anti-Tobacco – £12.50

I want to… get a good night

Sleep problems or not getting enough rest can be hugely disruptive in our day to day lives as tiredness makes us grumpy, unfocused and upset. If your resolution has been to improve your wellbeing with a great night’s sleep our Sleep blend of essential oils can help. Created from a blend of relaxing lavender, pettigrain and gentle sage, Sleep can help relieve stress preventing you from getting enough rest and create a calm mood ideal for drifting off.

Sleep – £12.50


Not sure how to use a Fragrance Lamp? Discover the secret to these magic Lamps here.