National Fragrance Day, 21st March

There’s lots of reasons to love March as far as we’re concerned at A&B. The first day of spring, longer days and pretty flowers, but the main reason we love March is because it’s the month of National Fragrance Day! Scents bring us all kinds of joy, from uplifting our mood to reminding us of a special someone or memory, so on the 21st March we dedicate an entire day to celebrating the power and importance of fragrance!

This National Fragrance Day, you can stock up on your favourite fragrances from, with a 10% discount site-wide for one day only!

We’ll also be launching a brand new tool you can use to help with your fragrance selection from our site, making discovering your new favourite scent a whole lot easier, watch this space…

You can get involved with National Fragrance Day by keeping an eye on our social media leading up to the 21st March, and heading over to and sharing the scents and fragrances which mean the most to you!