On Friday 18th September, the BFC show space at Brewer Street Car Park was filled with the scent of home fragrance house Ashleigh & Burwoods’ A Thousand Rose Petals fragrance for the Fyodor Golan SS16 show.
The show exhibited Fyodor Golan’s bold designs for SS16, which included a collaboration with Transformers, tapping into unseen artwork from the 80s to create unique, geometric prints. A common theme of red, pink and yellow roses ran through the collection adding an edgy, feminine aspect to the show which was strongly complemented by the soft release of Ashleigh & Burwoods’ A Thousand Rose Petals. A blend of rich, velvety roses enhanced by warm spices and sparkly aldehydes filled the air, adding a new and creative dimension to the Fyodor Golan collection. A combination of Ashleigh & Burwoods’ A Thousand Rose Petals room sprays and reed diffusers were used to veil the room with fragrance.
The olfactory aspect greatly enhanced the experience, helping the concept behind Fyodor Golans’ SS16 collection to really come to life. Releasing scent into what was already anticipated to be a visually stimulating show created a true sensory experience, the likes of which added a fresh touch to London Fashion Week.
“A lot of the fabrics featured in the SS16 collection include floral patterns or retro flower features in them and filling the venue with a really gorgeous floral scent, “A Thousand Rose Petals”, from Ashleigh & Burwood really tied the whole experience together for me”.