Harness the trend for escapism with fragrance…

Ashleigh & Burwood’s evocative new ‘Escapology’ range of scented candles and reed diffusers invites you on an aromatic journey to some of the world’s most captivating locations…

With the state of the economy and the build up to the May election, and indeed issues that are serious on a global level like climate change and terrorist attacks, trends associated to escapism are increasingly relevant, and are at a peak this season.  The increase in gaming and the stable state of the holiday market, despite a global recession, are just two indicators that people are striving to do things that feed the senses and make them feel good!  Consumers believe products that merge occasions or experiences, and that ultimately amplify the senses, add value – which is powerful stuff.

Olfaction (the sense of smell), is a human’s first formed sense and arguably the most powerful of the five senses.  It is closely linked with memory, probably more so than any of our other senses.  We can all think of smells that evoke particular memories; the scent of an orchard in blossom conjuring up recollections of a childhood picnic, for example.  This can often happen spontaneously, with a smell acting as a trigger in recalling a long-forgotten event or experience.  In addition to being the sense most closely linked to memory, smell is also highly emotive.

Here at Ashleigh & Burwood we have harnessed this hot trend with the development of our new Escapology collection, a range of destination themed fragrances that are evocative of some of the world’s most captivating locations.  From Koh Samui to the Seychelles, Madagascar to Morocco, each fragrance has been painstakingly developed to whisk you away on a voyage of discovery, enlivening the senses and relaxing the mind.

Products in the range include scented candles, reed diffusers and a brand new ‘Luxury Home Fragrance Collection’, which packages a 50ml Reed Diffuser with two Votive Candles, for the ultimate gift or self-indulgence.

The six scents in the range are:

‘Seychelles’ – create a tropical paradise within the familiar comfort of your own home.  Slip into a state of blissful relaxation as your senses embrace the nutty sweetness of tropical coconut.   Top notes of red fruits blended with fragrant Indonesian ylang ylang surround a centre of tiare and coconut, supported by a gentle base of sweet vanilla and white musks.

‘Egyptian Cotton’ – enliven your senses and allow the spring fresh fragrance of breeze blown sheets on a sunny day to gently infuse your home.  A soft floral heart with delicate notes of jasmine, iris and ylang ylang, rests gently on a warm base of sandalwood, musks and vetiver.

‘Kerala Spice’ – this warm and seductive fragrance is a joyous celebration for the senses, a spicy and vibrant bouquet to captivate and transport you to the exotic and beautiful shores of Southern India.  Zests of tangerine and bergamot introduce a warm spicy heart in which cedarwood, vanilla and patchouli reside, with underlying notes of frankincense and amber.

‘Koh Samui’ – exotic, deeply relaxing and guaranteed to transport you to a place of tranquil indulgence. Close your eyes and inhale the scent of forest shaded jasmine as this delicate bouquet gently calms your senses.  Floral top notes of neroli, jasmine and ylang ylang soar above a warm spicy core of cloves, orange blossom and tuberose, musks and vetiver complete this exotic blend.

‘Madagascan Vanilla’ – indulge your love of the sublime as the sensual aroma of luxuriously sweet vanilla intoxicates you.  Warm, soothing and the perfect balm to help you unwind and relax.  Heady notes of jasmine and rosewood lead into sandalwood with a hint of warm cinnamon, finished with a base of vanilla, chocolate and tonka bean.

‘Moroccan Rose’ – provocative, passionate and evocative of smouldering Kasbah nights under a star studded Moroccan sky. An opulent floral bouquet to imbue your home with romantic allure.   Aromatic floral notes of red rose with a light sprinkle of bergamot envelope a central accord of vetiver and sandalwood, complemented by the soft sweet warmth of amber & musk.